Promote Diversity in the Education Market
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Gray explained that, through targeted lists, schools can pinpoint young adults who are interested in art, science, business, etc. With that information, the school can then send personalized direct mail pieces to specifically attract those groups. "This is such a great opportunity for distributors because they can help colleges make a lot of money. I mean, these schools are asking students and their families to invest thousands of dollars for an education each year. There needs to be a strong message to persuade people to make such a commitment."
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