Promote Diversity in the Education Market
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For example, Thomas said that up to 50 percent of what Star Award Ribbon produces is for the education market. "Distributors can sell our products to all types of schools. And, our prices are very competitive, which gives distributors a wide range for their markups," she said.
Thomas added that the best way to infiltrate the education market is to visit schools at the beginning of each academic year and find out what types of awards ceremonies or other activities are going on—and when—to promote items such as ribbons and awards.
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