Good Form
Seasoned sales pros continue to find success with business forms solutions
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Shorma recalled her early days in the industry when she started with ASB 24 years ago, and went for training at the National Business Forms Association in Atlanta, as well as an additional week of forms design training. “If you are going to be of any service to clients, you have to learn the terms and know about paper and some of the mechanics of design. If [customers] are having problems with perfs or jamming or something else not working, you want to be the best help to them and you need to keep coming in with new ideas,” she said. “Otherwise, it’s no different than a restaurant always serving the same meal—unless [the restaurant] comes up with new recipes and finds out what people want, it isn’t going to last.”
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Maggie Dewitt
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