Good Form
Shorma still relies on her early training in forms design to enhance the overall service she brings to the table. “I do a fair amount of forms design, coming up with more creative ways to lay out [a form]—perhaps adding a perf or putting a backer on it. I’ll also [explore] ways to allow for more marketing by [adding copy] on the back of the forms, on the [receipt] stub or envelope—some way to help cross sell. Your form design skills start to separate the men from the boys, so to speak. If someone wants to come up with a new packing list and you can assist, maybe suggesting an integrated label, it makes a difference. Integrated products may not be new, but a lot of [end-users] still have[n’t] been educated about [them],” she explained. “Forms management programs have also been huge for me. Clients depend on me and that makes me more valuable to them. It can be so proactive, help to save money and [eliminate] rush orders.”
- Companies:
- American Solutions for Business