Sell and Serve in Web-based World
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4. Discuss some of the advantages and disadvantages of e-commerce.
Horn: The larger the customer, the more uniqueness they demand. Sometimes it's difficult to customize capabilities for each customer and it also can get very expensive.
Martin: E-commerce is a major benefit for those customers who need to charge off expenses to different locations, and it's a tool that results in a guaranteed return on clients' investments.
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