Sell and Serve in Web-based World
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2. What was involved in start-up, and what maintenance is required?
Martin: The new system was operational in May of 2000 and we wanted to master that before we launched the Web-based portion, which was active the following May. For each client, we build a database of items customers buy from us and it becomes a secured online catalog. It takes time to build the database, but it's a cinch to maintain—the key is not to let the data entry pile up. We have no Web master or network administrator; the office manager and I do the troubleshooting. It's simply a matter of creating purchase orders or warehouse releases for our vendors, and then shipping the product to the customer.
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