Sell and Serve in Web-based World
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On the downside, it presents a whole new system for customers to get used to, one in which they're handling our data entry. But it's actually more efficient for the customer to make a warehouse release than it is for us.
Cronin: One advantage is that it allows a company to convey itself as contemporary and forward-thinking. It eliminates potential concerns of size and scope that certain customers may have if they can go to a nicely designed and well-maintained site.
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