Super-Size Me
Unfortunately, the plusses of product flexibility and efficiency are balanced by the usual set of challenges accompanying the manufacture of any product. Brown mentioned that communicating the flexibility of the integrated form to end-users is often difficult. “There has been some erosion of integrated products in certain applications,” Russell acknowledged, “where a pressure-sensitive thermal transfer label with multiple die cuts can be more cost effective. Generally, this would be in lower volume, slower speed environments. One aspect of form/label combinations that is often overlooked, from a sales standpoint, is that this type of product will be extremely difficult—if not impossible—to reproduce in an electronic format.” Even with the added adversity of updated technology, manufacturers have advantages to offer potential customers of integrated products.
- Companies:
- Major Business Systems
- Newtown