Super-Size Me
Combination products are the unsung heroes of consumers and manufacturers alike
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Maria Raha
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Adding integrated products to manufacturing services means marketing the advantages of the products to customers. “The manufacturer must focus on marketing the benefits of these products through media, educational pieces, seminars and hands-on demonstrable samples,” added Russell. Offering consumer examples, perhaps items received in the mail, might help customers understand which of their products could benefit from combining production.
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- Companies:
- Major Business Systems
- Newtown
Maria Raha
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