Super-Size Me
First developed by Gary Stewart of Trade Printers, Phoenix, in 1980, the form/label combination is now a concept consumers encounter most often in retail or mail adventures. Considering the amount of labels, cards and forms and all of the combinations thereof, integrated and affixed products are everywhere. Online companies such as Amazon.com use form/label combinations for their purchase receipts, offering a return shipping label to their customers. Credit companies, non-profit organizations and consumer advertisers intrepidly flood mailboxes with personalized cards, letters and labels each day. Even McDonald’s sweepstakes stickers are a kind of affixed product when they’re applied to french fry containers and beverage cups. As a result, your expired library card or that greasy bag containing the remnants of a drive-through lunch might not be mere trash—everyday items might hold untapped client opportunities or offer a tangible example of combination products for customers who
are unclear about their myriad functions.
- Companies:
- Major Business Systems
- Newtown