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Whether people are purchasing season tickets for the opera or the Knicks, they are putting out the same discretionary entertainment dollars for a leisure activity, observed Gregg Emmer, vice president, chief marketing officer for Batavia, Ohio-based Kaeser & Blair. This is one reason he tends to group sporting events in with the entertainment industry. Another factor is the rigid scheduling demands he and his colleagues experience when providing merchandise for occasions such as auto races, as well as for bands and singers on tours.
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- People:
- Gregg Emmer
- Places:
- Batavia, Ohio
Maggie Dewitt
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