The Social Media Scene
Social media is a welcome addition to any company’s marketing campaign
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"Chances are, your customers and competitors are already participating whether you choose to participate or not," she remarked. "By not participating you are missing out on opportunities to listen to your target market, establish true relationships and create a level of intimacy that marketers have only dreamed about. If you listen and respond, they'll reward you by sharing their satisfaction in their online communities and through recommendations and reviews."
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Melissa Busch
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