The Social Media Scene
Social media is a welcome addition to any company’s marketing campaign
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"As far as selling products, the jury is still out for the print manufacturing and distributor industry. By having different media options like LinkedIn and Twitter, we've reached many others that we wouldn't have in traditional marketing and selling which has led to indirect sales," he added.
Sarah Mannone, director, Account Services for Rockford, Illinois-based Trekk Inc., said it is important to remember that social media is just another form of media. Trekk's entire staff joined LinkedIn in 2007, and in 2008 it began to seriously test the waters of social media and incorporate Twitter, Facebook and Slideshare into its cross-media marketing approach.
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Melissa Busch
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