The Social Media Scene
Berger explained social media helps the company sell products, keep in touch with clients and build relationships.
"I believe people engage in social media primarily because they have a need to communicate on a different level," she commented. "Social media creates awareness and captures attention for your company. Building a social community helps expand your network and makes people aware of how you can help them with their day-to-day needs. It also helps nurture future and existing relationships for your business. We solve problems for customers every day—why not get the word out through video clips and links to important industry information? Advice shared on a website or through social media builds brand loyalty and allows you to become a thought leader for your industry."