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"By tracking the response rate, we found that recipients opened the mail at a rate of 68 percent," said Bailey. "In fact, targetmail.com reported its average is 35 percent, so we doubled the rate of messages opened."
In addition, Bailey reported that of those who opened the mail, 1.25 of them clicked onto at least one of the company's sites.
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- Companies:
- ABC Business Forms
- Webb/Mason
- Places:
- Hunt Valley
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