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"This shows that the recipients took action," said Bailey. "Only with direct e-mail can we gain precise data like this."
The effectiveness of the e-mail campaign rested heavily on the fact that hot links to Webb/Mason's site were incorporated. The existence of that site, said Mason, makes a positive impact when courting new clients.
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- Companies:
- ABC Business Forms
- Webb/Mason
- Places:
- Hunt Valley
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