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“As Donnelley continues to grow and focus on large accounts and large geography primarily, it leaves the mid-sized and smaller accounts—and even large accounts in smaller towns—worth about half a billion in sales, potentially without coverage. We will provide the coverage through our members for those accounts, which include hospital and government contract business. This is humongous,” he commented. “We will also be getting the best pricing in the distributor channel. So, 90 percent of the time, Donnelley will be 10 percent or lower, and the only way to get this pricing is by being a member of Proforma.”
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Maggie Dewitt
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