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The changing marketplace is not only reflected in WorkflowOne’s unique, blended model, but in many of the solutions and services the company provides its customers, such as PURLs (Personal URLs) to help reduce print and mail costs while increasing response rates to direct mail campaigns. WorkflowOne has also partnered with American Color, Brentwood, Tenn., to ensure the portability of print by providing customers with powerful database management and automated workflow tools, increasing the value and use of their digital assets. Said Nicely, “This is where the whole logistics play is going; it’s not about the management of physically distributed items, but more about moving art files around.”
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Maggie Dewitt
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