In addition, the retail locations function as small boutique-type stores offering only a few items, and featuring kiosks to drive people to order products online—and get them accustomed to doing so in the future. Other solution implementations take much longer. WorkflowOne is currently negotiating with a large casino to handle its direct mail and commercial print needs. “This is a huge opportunity that also involves the distribution and fulfillment piece,” Nicely explained. “On big deals, we always have someone from our enterprise account team orchestrate how to tie elements and skill sets of our model together to meet client needs. But, this case also involves our direct mail and commercial print experts, and we actually bring our vendors in, as well. As a company, we have no problem offering transparency to the supply chain we manage on behalf of our clients, and turning vendor relationships into true partnerships, which is somewhat rare in this industry.”
Doing It Their Way
The top five companies take different paths to profitability