“Since they have not had previous lives with a major like NCR, Moore and Standard to get the knowledge and background the way many of [the older sales associates did], we have begun working on mentoring opportunities,” explained Zavadil.
Not only do new people learn the ropes from their experienced colleagues, but the seasoned pros can begin to develop an effective exit strategy, if they so desire, that sets up their accounts for a smooth transition in service and future growth. The customers benefit by continuing to deal with a competent associate who has been oriented to their business needs, and who also may be inclined to grow the account through new products and ideas, including variable imaging. Meanwhile, ASB assists with all of the legal and accounting issues, as well as drafting necessary documents to facilitate the transition.