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Exciting things are happening in the wide-format sector, but some misconceptions need to be addressed. For example, Megerdichian believes that a lot of the wide-format printing products should not be compared to traditional offset printing.
"A typical banner or sign will usually be viewed while walking or driving from about 50 feet away. While the banner or sign may look grainy in hand, it will look great from about 10 feet away," he explained.
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- Companies:
- 4over, Inc.
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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