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He continued, "[Because] these products will often be viewed by pedestrians or drivers from a distance, and often at speed, small or complicated fonts and text that is hard to read are a problem. We recommend using large fonts and color contrast, especially in outdoor advertising, to get the most bang for your buck. The message that the banner or sign delivers needs to be designed concisely and with [clarity]."
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- Companies:
- 4over, Inc.
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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