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Wide-format printing has become a natural add-on to print brokers' business. Speedpro handles a significant amount of jobs for the offset printing industry. Schoner said if companies turn away requests for large-format printing, they risk losing their customers' offset business.
"Frequently, our products are part of a marketing campaign for the end-user. Whether we are doing a vehicle wrap, a main street pole banner or a trade show backdrop, the look and feel of our product need to match what the offset printer is producing. Large format is already a part of companies' advertising budgets," he noted.
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- Companies:
- 4over, Inc.
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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