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Megerdichian agreed that wide-format products complement advertising and sales campaigns, but feels they also have "carved a unique, standalone spot in the print market."
"The printing needs of small businesses are no longer limited to business cards and brochures, etc. Today's print brokers and resellers are far more sophisticated and competitive and are constantly finding innovative ways to use wide-format products that are independent of marketing campaigns," he observed.
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- Companies:
- 4over, Inc.
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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