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"For at least 10 years, I've been planning for IBSA and figuring out different elements, such as what motivates a distributor, what will motivate manufacturers to participate, how IBSA will be marketed and how we can use what we are building as a lever to catapult us to another level," said Keith, who noted that the Internet-based, back office technical component provided by Xetex's ASP model is turning his dream into a reality. "Xetex brings it all together in one software package—including IBSA's unique commission splits—without a large investment, just training."
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