A View From the Top
The top five suppliers won’t look down as they savor their success
By
Elise Hacking Carr
and Melissa Busch
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He continued, "Delivering a printed message to a targeted audience continues to be the most effective, economical and preferred way to communicate. We need to do a better job at getting the marketplace to recognize the value of print and mail."
On that same note, Western States isn't allowing the rocky economy to keep its business from thriving. To combat tough times, it continues to provide customers with the best products and service levels they can buy, Lemberger said. "Make it easy for them to do business with you, and let them know that you will work harder for them than anyone else. Watch your costs, but above all else, watch out for your customers' interests first."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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Melissa Busch
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