An Eye for Design
When it comes to direct mail, the best things come in well-designed packages
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But some trends aren't as hip as they once were.
For instance, Glaser said, "Spray and pray direct mail is dead. It's no longer cost effective and doesn't provide a reasonable return on marketing dollars."
Harnett added that traditional multi-ply data mailers have been on a long downhill slope.
"But there is still some life in this product line. For example, variable inline imaging of multiple plys along with process color printing. InfoSeal has generated some interesting direct mail pieces in this area.
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Melissa Busch
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