An Eye for Design
When it comes to direct mail, the best things come in well-designed packages
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Nevertheless, the future of mailer designs hinges on full-color letter packages, according to Glaser.
"Full color letter packages have always been and remain king of the direct mail business," Glaser commented. They are the most effective direct marketing campaigns because they perform as a salesperson in an envelope. If the envelope gets opened, the reader should have all the information necessary to reach a decision to move forward. This just can't be done effectively with any other media today."
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Melissa Busch
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