An Eye for Design
When it comes to direct mail, the best things come in well-designed packages
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"For direct marketers, this means mailing undersized, oversized, and odd-shaped envelopes are less cost effective ways to stand out in the mail stream. One good alternative is full-color personalized carrier envelopes in standard sizes. The right combination of color and message get these workhorse envelopes opened. Full-color can compensate for size and shape without busting your postage budget."
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Melissa Busch
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