An Eye for Design
When it comes to direct mail, the best things come in well-designed packages
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As with all businesses, challenges surface when finding the right designs for direct mail pieces.
Assuming other variables such as relevant messages and the proper lists are on target, Glaser said the biggest challenge is creating "an affordable design that stands out, gets noticed and opened."
Andy Harnett, partner of InfoSeal, which is a division of Englewood, New Jersey-based New Jersey Business Forms, explained InfoSeal's challenges as being a bit more complex.
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Melissa Busch
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