An Eye for Design
When it comes to direct mail, the best things come in well-designed packages
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Though both businesses agreed there are definite answers in terms of what does and doesn't make a design effective, new trends are creeping up.
"There is a move into direct mail driven cross-media marketing using additional media and channels," Glaser observed. "Cross-media campaigns reach an audience via traditional offline and online channels, including direct mail, e-mail, pURLs, QR Codes, micro sites and auto-generated responses. They feature personalized and highly relevant marketing messages. All responses, including non-responders, are treated as triggers for cause-and-effect relationship marketing. Highly targeted campaigns that are relevant, measurable and actionable are where it's at today."
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Melissa Busch
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