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Buck said that one of the most common mistakes is shopping for price, rather than the best service provider. "I know of a situation where a presentation folder, the internal promotional pieces and the business cards for a scheduled event were all ordered from three different suppliers. The coated stock and the ink colors varied from piece to piece, and it was printed on different types of equipment, causing differences in the resolution," recalled Buck. Some money was saved but the upshot was a less than professional presentation that cost the end-user more by missing an opportunity to create a favorable impression and maximize returns on investment.
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