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Ghelerter also agreed that to be successful, it is necessary for distributors to orient themselves with commercial print products. "In addition to understanding a customer's need and providing a product that fits, there is also the issue of understanding how the product will be manufactured," he said. "There are many variables and options to consider. Besides paper, coatings, finishes, basis weight, design and post-press finishing, run length is also important and may determine where the product should be produced, and whether or not the product is, in fact, a cost-effective solution for the client."
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