Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Ghelerter stressed that there is a higher-quality expectation level when selling these products. "Commercial printing is more than just information being provided," he said. "It is an image that reflects a product, service or business being promoted, and that image is very specific in the customer's mind, but very subjective in the minds of many printers. Proofs help to tighten the gap between a client's expectations and the actual printed piece, which is why working with a plant that is "color managed' is so important. Not all printers can deliver contract-color quality."
0 Comments
View Comments
Related Content
Comments