Apex Color and Ward/Kraft both offer materials and assistance to ensure that commercial printing projects are successful.
Ward/Kraft also offers a virtual online classroom for companies or one-on-one classes. "We start with the basics, and each session becomes more involved with different types of substrates, proofing methods and finishes, as well as various applications and markets," explained Buck. "Our newest training tool is the WK Onsite that we conduct twice a week, traveling to different cities to provide a two hour session." Participants receive product information and tips on enhancing relationships with their customers. "The focus is workflow solutions merging into revenue generation, and covers the aspect of return on investment with regard to utilizing color, tracking, scheduling, testing and project management of the printed piece," she said.