Save Your Calendar Promotions
14 ways to rescue
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14. PRESENT USEFUL INFORMATION.
Paul gave an example of golf-themed calendars that Beautiful America prints, filling the dated portion of the wall calendar with information relevant to playing a specific hole at a real course. "What I do is, we do a ghost image behind the grids on [the] monthly portion of the calendar," he said. "We do a schematic of all the hole[s], where the traps are, where the water is. It shows where to hit your first ball, where the second one goes and so forth," he explained. "Then in the upper right-hand corner of the grids page, we have a four- or five-line caption, all about that golf course and that hole. How best to play it, etc." The par information and yardage is also included.
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Michael Cornnell
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