Save Your Calendar Promotions
14 ways to rescue
your calendar promotions
from mediocrity
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8. USE AS A BUSINESS CARD.
"A calendar really is a business card, but it's a business card that sits on [a] desk—not in the drawer," said Martin.
9. MAKE USE OF MULTIPLE IMPRINT SPACES.
From empty date blocks to the inside covers to the margins for each month, there is a lot of space on a calendar that can be decorated. Paul related an anecdote where a realtor client decorated a drop tag to get users to flip open a calendar and view the inside back-cover ad. On the drop tag, there was a man pointing upwards, gesturing for users to flip to the back of the cover and see the realtor's full ad.
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Michael Cornnell
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