Save Your Calendar Promotions
14 ways to rescue
your calendar promotions
from mediocrity
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4. CONSIDER REGIONAL ICONOGRAPHY FOR ARTWORK.
Ted Paul, publisher for Beautiful America Publishing Company, Woodburn, Ore., stated that Beautiful America has had great success with wall calendars decorated with famous local outdoor scenes. Based out of the West Coast, he cited the company using specific locations like Columbia Gorge and the Oregon coast. "There is a connection to what people buy," he said. "People like to have stuff from their own state."
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Michael Cornnell
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