The Riches of History
6 case studies for bringing profit to your present-day
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“The challenge to the restaurant was to use a promotional product combined with their ad campaign to increase the traffic of their happy hour. They determined that their target market [was] the professional worker [who] works in the building above and the surrounding seven block radius to their restaurant. The marketing director wanted a promotional product that would represent the restaurant/bar industry but did not want to give out matches.
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Michael Cornnell
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