The Riches of History
“The promotional products distributor called Admints & Zagabor and together they chose the Advertising Mint Box. This product is a reclosable box with 20-to-25 peppermints and printed in four-color printing around the entire box. Because of the printing flexibility they designed multiple coupons on the back of the mint box to appeal to different markets. The three coupons designed were: (1) a free appetizer (2) one free margarita and (3) $2.00 off premium vodka and imported beer. The restaurant manager was able to get some promotional dollars from the liqueur companies they were promoting and ordered 25,000 Advertising Mint Boxes with each design for a total of 75,000 Advertising Mint Boxes. They distributed them in plastic display canisters with a team of college students going around to all the local companies to distribute them. Then the little travelling billboards went to work.