The Riches of History
6 case studies for bringing profit to your present-day
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6. The Inbound Opener
Submitted by Kim Walsh, sales and marketing manager for Americanna Company, Plymouth, Mass.
“Companies frustrated from the lack of business they receive from their websites turn to a marketing strategy called ‘inbound marketing.’ The idea of inbound marketing has only been around for a short time, but has already proven itself to be the most effective way for a company to ‘get found.’ A marketing savvy credit union company employed a very traditional promotional product, a jar opener, to execute this modern approach.
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Michael Cornnell
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