The Makings of a Merger
An added bonus has been the growth of a long-standing ACE account—a premier yacht club—that up until now only purchased paper and some office supplies. “In the past, I had tried to sell them some marketing materials, but it didn’t click; [ACE] wasn’t perceived as offering enough added value to them,” DeWitt recounted. “I did have a relationship with the marketing and membership manager, and she called for a quote on a new design for sailboat racing flags. The graphics people here [at Advanced Marketing Partners] did a new design and the yacht company loved it right out of the shoot. Although we didn’t get the printing piece, we did get the design piece, which meant a little bit of a foothold in credibility with the [yacht club’s] marketing department.”
- People:
- Susan Phillips DeWitt
- Places:
- Detroit