The Makings of a Merger
How one distributor fortified his company to ensure future success
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
1 Comment
Comments
DeWitt went on to say Advanced Marketing Partners also appreciated his foothold in the office-supplies niche. “ACE sold a lot of laser cartridges and paper, and [Schmidt and Carapellotti] were happy to now be incorporating that piece,” he explained. “Their rationale was the main competition out there today is from the big box stores selling printing, stock forms and supplies on the Web. [The merger] was [coinciding with Advanced Marketing Partners’] efforts to increase its Web presence. So, adding office supplies really fit into the overall marketing plan.”
1 Comment
View Comments
- People:
- Susan Phillips DeWitt
- Places:
- Detroit
Maggie Dewitt
Author's page
Related Content
Comments