The Makings of a Merger
DeWitt explained he still maintains ACE as a shell company for billing purposes with a large automotive account, fearing the change would be perceived as a negative. “I’m still supplying [the account] with product, but needed a way to bring more value and keep the sales volume going. It was already atrophying a bit,” he noted. “The client was becoming very interested in online ordering, and that was always a big bugaboo for me—figuring out how to [offer e-commerce] without spending 30 grand I didn’t have on a full-blown site. [However], it is in Advanced Marketing Partners’ [strategic] plan. There are some sites already in place, but [the program is being] upgraded to make it more robust. This is a major plus with [the automotive client].”
- People:
- Susan Phillips DeWitt
- Places:
- Detroit