SOI Commercial Print: Getting Back to Business
Commercial printers pick up the pace to remain profitable during hard times
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"The next generation of digital presses, like the HP Indigo 7500, are getting closer to commercial litho and have the additional capability to make changes on demand," he noted. "The manufacturer that can deliver the end-user's expectation of 'fewer, faster, better' will set themselves apart from the crowd and continue to put pressure on the commercial printer with the 'traditional' deliverables to market."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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