SOI Commercial Print: Getting Back to Business
Commercial printers pick up the pace to remain profitable during hard times
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Apex Color has a digital storefront and is currently upgrading to EFI's digital storefront—a much more robust system. Nevertheless, Ghelerter referred to Internet purchasing as a "double edged sword."
"Customers want the convenience and lower price, but many still say they need interaction with the plant. So I see customers who tried the 'low price but no help' Internet solutions coming back, willing to compromise on price for customer service," he stated.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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