SOI Commercial Print: Getting Back to Business
Commercial printers pick up the pace to remain profitable during hard times
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Internet purchasing is another area that has changed the game for commercial printers. Dupli-Systems has studied the growing number of people who prefer to buy online. In response, the company developed its online site, www.tradeprintnow.com, two years ago.
"Our site allows us to cater to those buyers who prefer buying online. We understand that buyers also need quality customer service that goes beyond ordering online," Eldridge said. "We have always strived to provide that high quality service, and that doesn't have to change just because you offer online buying."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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