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Kline agreed. He believes while the economy will directly affect industry players, the effect will be positive. As more competitors close their doors, the good salespeople will start conversation and, ultimately, some business with those in need of service.
“You can’t sit back and keep telling yourself how bad the economy is because at some point in time, ... you’re not going to find a good reason to leave your house one day. You have to get up and look in the mirror and say: ‘Man, that opportunity is sitting out there waiting for me. I’m gonna go get it,’” Kline explained.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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