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Simon went on to elaborate the consequences suppliers will have to face if they put forth little effort throughout the workflow cycle. “You can’t afford to have a bad product. And this [product] isn’t easy. Expectations are really high. End-users and service bureaus, [for example], will get halfway through a roll and they’ll see that their logo looks a little washed out or there’s an extraneous mark [on the roll]. We know end-users who will stop production on that roll, take the entire roll they’re running and put it to the side,” he mentioned.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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