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Another consideration in vendor selection is the volume required. Many mail houses are geared toward large, national campaigns with hundreds of thousands or even millions of pieces. But, there is a growing market for projects requiring volumes of 10,000 or fewer, Gray said. "Most variable printing projects are 5,000 or fewer. You can get a lot of results with a small mailing," he noted.
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- Companies:
- Datatel Resources
- People:
- Allen Simon
- Lindsay Gray
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